Category Archives: Writing

Writing Your Elevator Speech

Your ELEVATOR SPEECH is a short version of your sales pitch, a description of your main product, or service, and who you are. Your ELEVATOR SPEECH is a fundamental element of marketing your business. It’s a very short version and as its name implies, this needs to be so compact that you can deliver it on an average elevator ride, approximately 30-60 seconds. The number one thing we must look at, however, is your audience. Equally important is the hook that you use to pull your listener into Read more [...]