How to Market a Book

As an author, you want to write and publish, but you’d also like to sell your books. To sell anything, you have to market it. Even as an author, you have to market! You cannot get there on your name, because as an Indie or Self-Published author, you don’t yet have a “name.” Traditional Publishers often organize book tours, which is great, but that’s the most expensive way to market. As an Indie Publisher, you probably don’t have that kind of money, and the truth is even if you did, Read more [...]

Writing Your Elevator Speech

Your ELEVATOR SPEECH is a short version of your sales pitch, a description of your main product, or service, and who you are. Your ELEVATOR SPEECH is a fundamental element of marketing your business. It’s a very short version and as its name implies, this needs to be so compact that you can deliver it on an average elevator ride, approximately 30-60 seconds. The number one thing we must look at, however, is your audience. Equally important is the hook that you use to pull your listener into Read more [...]

Self-Publishing Growing Breed

There's a new world awaiting for those who are writing and publishing today. Only a few years ago, your best bet was to get an agent and get published with a Publishing House. If you self-published, there was a huge stigma attached to self-publishers akin to that of the Scarlet Letter. Not so, today! Self-publishers are among a growing breed of indie publishers. You can publish under your own small press. You might just publish under the demand printer, or you can still duke it out with agents Read more [...]

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