Blog Hop Fun

10440841_10202929525093716_8750354770500437189_nFor the last 30 days, I’ve been part of a 30-Day Book Marketing Challenge, which is part of D’vorah Lansky’s offerings at Build a Business with Your Book. D’vorah is the Book Marketing Wizard; and she has a knack of inspiring confidence in her students! I know, I’m one of her students.

The Blog Hop Fun is how D’vorah built-in a way for everyone to celebrate what they learned in the Challenge. For me, I had already taken her Virtual Book Tour and Teleseminar Boot Camp, and the Author Mastery Circle. Now, in the 30-Day Book Marketing Challenge, I have been one of the contributors, which definitely is an honor.

So this blog is supposed to be about what I learned in this 30-Day Challenge. You might think, “Oh, I’ve done a lot of these, what else can I learn?” Well, learning isn’t finite. No matter what classes, workshops, or challenges you take, there is always something to learn. There was a lot of diversity in the offerings throughout the Challenge; and I confess to have learned quite a lot, in spite of attending many programs on Book Marketing.

Kristen Eckstein in her contribution to the Challenge talked about creating an 18-week series of Kindle books. Kristen’s expertise is in e-Book publishing. Her story was very captivating. She created the series, but she had other books already out on Amazon. The series has brought a number of positive results for her, including: a passive income that skyrocketed 878%, which came within the first 12 weeks and has remained consistent.

Wow! Let’s see, if my earnings were $10, then an 878% increase would turn my $10 into $87.90. Maybe at this level it isn’t as impressive as you’d like, but what if the earnings were $100, which make your 878% increase $878. More impressive? I think so! How about if you currently bring in $1,000? Then, the 878% increase makes your $1,000 turn into $8,780.

Perhaps, what really impressed me is that several of her titles continued to hit the Amazon Best Sellers list without actually trying. And she’s getting calls from people all around the world for interviews, including international magazines. She also said back-end sales continue to pour in. So…why is writing Kindle Books my choice to talk about out of a Book Marketing Challenge? Well, really...what’s there to question?

Part of the allure, naturally, is that it involves writing and sharing of expertise. What writer doesn’t like to write? And what teacher doesn’t like to teach? So, I think it’s a good match. Another point is that it will help me sell other books,which is very attractive! Let’s see write books to sell other books? Oh, yes! This is definitely captivating!

As a creative person, I am the first person to say that writing another book is always fun…and most of the time trumps marketing. I’ve, of course, learned and put into practice many marketing techniques. I have fallen in love with marketing through teleseminars. As a journalist, interviewing was always my favorite part. Whether being interviewed or interviewing others, this allows you to keep the creative process and still market yourself and your book or books.

The delicious thing about Kindle e-Books is that they can be taken from a blog post and expanded. That’s a big plus, because you aren’t starting from scratch. Good content, however, is the key to making the e-Books successful. A series of Kindle books means that they need to have some similarities, especially the covers. This captured my attention, because I rarely start a book project without creating a visual...like a book cover. Even when I illustrated with quilts or puppets, I had them in mind when I began the book.

Creating a Kindle series is certainly a creative way to market. The series of e-Books do not need to be mirrors of your other books in order to sell them. The idea is that a series of high quality Kindle books that are promoted well can help sell all of your books. Whether it increases your income by 878% is not a given, but whatever increase it makes…certainly that’s an improvement that anyone can accept!

The Blog Hop Fun is how D’vorah built-in a way for everyone to celebrate what they learned in the Challenge. For me, I had already taken her Virtual Book Tour and Teleseminar Boot Camp, and the Author Mastery Circle. Now, in the 30-Day Book Marketing Challenge, I have been one of the contributors, which definitely is an honor.

So this blog is supposed to be about what I learned in this 30-Day Challenge. You might think, “Oh, I’ve done a lot of these, what else can I learn?” Well, learning isn’t finite. No matter what classes, workshops, or challenges you take, there is always something to learn. There was a lot of diversity in the offerings throughout the Challenge; and I admit that I learned quite a lot.

Kristen Eckstein in her contribution to the Challenge talked about creating an 18-week series of Kindle books. Kristen’s expertise is in e-Book publishing. Her story was very captivating. She created the series, but she had other books already out on Amazon. The series has brought a number of positive results for her, including: a passive income that skyrocketed 878%, which came within the first 12 weeks and has remansistent. Let’s see, if my earnings were $10 , then an 878% increase would turn my $10 into $87.90. Maybe at this level it isn’t as impressive as you’d like, but what if the earnings were $100, which make your 878% increase to $878. More impressive? I think so! How about if you currently bring in $1,000? Then, the 878% increase makes your $1,000 turn into $8,780.

What also impressed me is that several of her titles continued to hit the Amazon Best Sellers list without actually trying. And she’s getting calls from people all around the world for interviews, including international magazines. She said that her back-end sales continue to pour in. So…why is writing Kindle Books my choice to talk about out of the Book Marketing Challenge?

Part of the allure, naturally, is that it involves writing and sharing of expertise. What writer doesn’t like to write? And what teacher doesn’t like to teach? So, I think it’s a good match. Another point is that it will help me sell other books; and that is very attractive! Let me review: write books to sell other books? Yes, that definitely is captivating!

Creating   Magic - meditationWhat is attractive about Kindle e-Books is that they can be taken from a blog post and expanded. That’s a big plus, because you aren’t starting from scratch. Good content, however, is the key to making the e-Books successful. A series of Kindle books means that they need to have some similarities, especially the covers. That captured my attention, because I rarely start a book project without creating a visual like a book cover. Even when I illustrated with quilts or puppets, I had them in mind when I began the book. So, in my commitment to write a series of Kindle e-Books, I created my covers. They are all similar, in that the top of each cover is identical. The background is all the same and the bottom is identical, as well. The middle of the book cover changes to some degree, but even that has some similarities, such as the same typeface and size. Placement of the Subtitle is the same. Each book has art that sits on the right-hand side of the page opposite the subtitle.

Creating a Kindle series is certainly a creative way to market. The series of e-Books do not need to be mirrors of your other books in order to sell them. The idea is that a series of high quality Kindle books that are promoted well can help sell all of your books. Whether it increases your income by 878% is not a given, but whatever increase it makes…certainly that’s an improvement that anyone can accept!

83 Replies to “Blog Hop Fun”

  1. Connie, you captured not only the learning but the excitement of the past 30 days. There are so many techniques that I am anxious to use in my book marketing processes that I am now working on a marketing plan so I don’t miss anything and am forced to implement even those things like videos that I’ve been reluctant to tackle. Thanks for a beautiful recap of our sessions together!

  2. Connie,

    Great comment about the Kindle ebooks. This may be a future adventure for me once my series is finished. Loved your feedback on facebook and I am looking forward to working with you in the future.

    1. Loretta, you are so welcome for the information on Press Releases. I spent about 30 years as a journalist. Maybe 5 years actually working at a newspaper and the rest of the time as a freelance writer.
      Freelancing was easier with kids, I could arrange my own schedule that way. I had the privilege of seeing how press releases work on both sides: as a journalist; and as a someone writing a press release. I worked as a temp in a hospital marketing department…my job was to get more press for the hospital…and I did! Press releases aren’t difficult to write and you no longer even need to send them by snail mail, because I don’t know any publications that aren’t online. All the newspapers have gone online. They may still print and deliver, but they also have online versions. That makes it easier to send press releases, because the e-mail addresses are usually posted somewhere on the site. Good luck with your projects. I hope we meet again.

  3. Connie, you are right with your recap of the Kindle book series. It’s a great way to publish quickly on topics that may not be in your normal writing genre. I am a mathematician at heart and love the numbers breakdown.

    1. I hope you met Laura Laing, who wrote “Math for Grownups” and “Math for Writers.” She brings math down to a level we can understand…and she reminds us of all the math we actually do! I’m excited about doing a Kindle series. I’m not sure if I can do one a week like Kristen did, but I do have 10 ideas to do. Good luck with your projects and thank you for leaving a comment!

    1. Hi, Elizabeth! It’s been great to meet you, as well. I’m a big fan of D’vorah’s. She has a way of supporting you that spurs you on to do bigger things than you ever thought possible.

  4. Hi Connie,
    Thank you for your sharing. It’s been great to meet up with you and I hope to keep in touch. For the first time since my book. Strength Renewed, was published, I feel enthused about new ideas on marketing!
    Blessings from South Africa.

    1. Hi, Shirley! I have a friend in South Africa, Liesel Taversham, who is also a writer.Perhaps, you know her. This was a great place to gain a lot of knowledge and in a very broad stroke! Good luck on your future projects.

  5. It’s food for thought, isn’t it? How a Kindle book series can grow your income… I am seriously thinking about turning my Creator Saga into a Kindle series and see how it turns out. I have some time to decide yet, since I’m not planning to publish this until end of 2015, but I suppose this is what the Book Marketing Challenge is all about: getting ideas and planning the marketing of your books, past, present, and future ones. Great post!

    1. Thanks, Astrid! Yes, this is exactly what the Book Marketing Challenge has been about. We cannot do everything we want at the same time! That’s reality. While I have tried to put 48 hours into 24…I just can’t quite make it happen. My daughter has been working on a time travel novel…she’s been studying some science about the wrinkles in the fabric of space and time…if we could only control that, I suppose we could do more!! And yet…the body craves its off time…so who knows if it would work! Good going with your planning…I hope you have written it all out. That way, you can keep going back to that document and see if you are staying on track or need to reassess. Kristen uses a tool that she’s devised where you list all of these book ideas and then rate them on passion, research, knowledge, and I think one more. When you tally it all up, you see which book you need to write first. She also says that getting a book written that distracts you from others should be done…sometimes, you get the others done in short order, anyway. Think short books for Kindle. If you write fiction, it could be a serial fan fiction series. If it is non-fiction, you just write about one topic and make it short…5 points and you’re done sort of thing! Good luck on all your projects, Astrid.

  6. Like your summary of points about creating a Kindle eBook series. It is something I am likely to revisit down the road a bit. Will have a look at some of your other posts now. Nice to meet you here. Cheers!

  7. Connie, learning and growing through a Kindle series strongly appeals to me, too. I read about your daughter’s system for choosing which project to put her energy into, and I love her approach. I wish both of you lots of success and fulfillment in your careers. Thank you for teaching me more of the finer points of press releases.

    1. Well, Gina, Kristen Eckstein (TheUltimateBookCoach.com) is just starting the challenge. Use the coupon code that D’vorah posted and come in and start to work! Kristen really takes it step-by-step.

      Connie

        1. Thanks for commenting, Gina! Already have one book written, but then I started looking at the progression of the material…so I’m now on what is really Book 1…and I have a fairly good amount done on it, as well!

  8. Looks like you’ve learned a lot and mastered it.

    Thanks for sharing your experience with us.

    And thanks for reading,

    Sarah Butland
    author of Arm Farm, Blood Day and Brain Tales

    1. Hi, Sarah…thanks for commenting and you’re welcome for the sharing of Press Releases. Hope you’ve learned a lot and can put it into action!!

  9. It’s been a wild ride for me too, Connie! Your post brings out a good point: that writers and teachers made the challenge a great place to learn. Look forward to getting to know you better as I work through more of our lessons.

  10. Hi Connie, Dropping by on the BlogHop! I like the kindle series idea, and have 11 books in my “Prayer Prescription Series” currently- am working on adding 5 more, inspired by the challenge.

    Your information on Press Releases got my creative ideas flowing, as well!! I need to invest in a few of those in tne future! Thank you for sharing your expertise in this area!

    1. No problem, Kate! They are rather easy to write…and if you followed the link from the article, you would get a sample press release, which for those of us as visual learners need that before we can go…Oh, I can do that!! It’s certainly not rocket science, but it still takes a bit of time to put them together…the good thing is you can write one and send it out to a bunch of places. Let me know if I can help encourage those in any way!! Thanks for stopping by, Kate! I have yet to start this tour. I took some needed time away from my computer and went out to eat with a friend and go see “Malicifent!” It’s a must-see movie! If you write fiction, it’s a great example of the Villain that has a hero’s journey. Not too many of those, but this was fun to watch!!

  11. I have also been captivated by the idea for the Kindle series. It is such an obvious venue for sharing books and creating a following. I’m flabbergasted that I did not think of it before: splitting my fiction book into a series of chapters…

    It reminds me of the day my friend told me she wanted to be an animator and I came back with: “You mean that is a real job?!”

    *slaps forehead*

    1. Yes, Mili…animation is huge right now. If you write a children’s book, then I’m not sure exactly what the app is…but picture book authors are creating them…and I think they are animation…something to research for sure! A serialized fiction ends up as fan fiction. If you sell them on the first one…Bingo…built in audience!!

  12. There sure was a lot to learn over the past 30 days–and going forward too, since we’ll be re-visiting a lot of the posts.

    You might want to check your post. It looks like the text has been duplicated, unless something is wrong with our browser.

    Hope to see you around the interwebz. 🙂

    1. No…I just fixed it…at least, I thought I had…I’ll go back. I’m not sure what happened! Thanks for commenting…and I hope to see you around the web as well!

  13. You’re so right–there IS always something to learn, even when you’ve been doing this awhile. I really appreciate your post. Kristen was one of my favorites, and I learned so much from her.

    1. Hi Donna! My grandmother used to say if you can’t learn something every day and look forward to where it leads…you’re already dead! She had a lot of interesting things to say like this…and I continue to learn every day. I know folks who are younger than me and just simply refuse to learn how to use their computer!! Even with all the free classes available, some people don’t want to know. So…it’s a choice to cotinue learning. And Kristen had a very good interview with D’vorah about creating a Kindle series. I’ve interviewed Kristen before, as well. She’s the go-to person for Kindle e-book anythings!! I’ll be in Kristen’s 30 Kindle Challenge. I just finished one book in a 10-book series. The trick is to schedule your time to include what you want to accomplish!!

  14. Connie, I’m so glad you decided to focus your article on publishing a book series. This is such a powerful strategy which will allow us to have more books to market, faster. Thanks for the tips on creating book covers! This will help a lot of authors.

    1. D’vorah…thanks for commenting and you are welcome for the tips. I’m very visual and linear, so I often have to start with my cover…somehow creating the art helps me focus on what I’m doing. I have created 10 covers for a 10-book series. I look forward to your posts and invitation! This sounds like another book in the making!!

  15. Thank you for sharing your time and expertise. I learned a lot and continue to learn by reading all the great comments.

  16. I see the value of kindle, though I find it hard to make myself read much on my kindle. I still go for the feel of a book in my hand. I will release my book on kindle but hope it is just old age that makes me like electronic formats less than the real thing.

  17. Thanks so much Connie for all your wise words throughout the Challenge! It’s so helpful to read extra content and learn additional tricks to publicize my book. I’ll be working on a Kindle book series one of these days too–just have to schedule the writing and topics to cover.

    Hope we can stay in touch!

    1. Small steps, Moreen! You’ll get there, I know, you will. You have lots of promise here…so I have no doubt that the Kindle series will happen.

  18. This is a great article , thanks. I have one book published with the intent to write several more short books as specific sub-topics from the first. How do I create a kindle copy of my book? Do I control the kindle copy for sale on my website or blog?
    Your information on press releases was also very valuable, thanks.
    mike Orban

    1. No, Michael…Kindle Books are sold on Amazon. You can sell it from your Website or Blog by putting an affiliate link to your book. Hope that helps!!

  19. I, too, plan to write many Kindle e-books. So far, I have three, and I’m excited about the sheer amount of information I can offer my readers with regular publications. I’m also looking forward to getting to know people on this challenge better. Best wishes.

    Judy

    1. Hi Judy! Yes, write, write, write…and market with Kindle e-books!! Love to know more about you…so I’m on Facebook and my e-mail is posted on this Website.

  20. Hi, Connie! I just stopped by to read your blog & say hello. Wish I could take the additional programs like you did, but I’m currently budget restricted. Note I said ‘currently’. Because of BMC I now have hope that I’ll be able to find ways to increase my income. It will also be better after I pay off my car in just over 2 more years.

    1. Renee, I understand all about budget restrictions. There are many free things on the Internet..such as my Writers’ University Boot Camp (http://writersuniversitybootcamp.com). Read blog posts, purchase some Kindle Books on topics you feel you’d like to know. Some Kindle Books are free…many are $.99…most are less than $10! Write to me and ask questions. Tell me what you hope to do. Help is here for the taking in many cases…not to say that you shouldn’t take courses…but there are other things that can get your toe in the water so to speak!

  21. Connie, thank you again for being such a big part of the success of this challenge. I hung on to your calming words when overwhelm threatened to shut me down. Thank you for so much wise support.

    1. Hi Pam…thanks for saying that about me being calming. Of course, you didn’t see me when my Website decided to crash on the day that my Writers’ Boot Camp was to begin! But this too, you have to get past!!

  22. Hi Connie: How fortunate you are to be #2 on the Blog Hop List! I’m waaaay down on the list, but it is my own fault for not being organized enough to get my post in earlier.

    I like the way you’ve put a fun spin on book marketing and that you made us realize how small steps can lead to great things. Thanks!

  23. Love that you captured the value of what we have shared together the last 30 days!
    I agree that creating a Kindle series is certainly a creative way to market.. and sustainable.. Thank you, Connie

  24. Connie, t

    The Kindle marketing topic was of interest to me, as well. I have read and taken a few webinars on getting Kindle books out there, but none “clicked” the way Kristen’s has. I never realized that a series could be written with blog postings as a starting point.

    All the best to you. I’m looking forward to launching a successful writing business much sooner than later as a result of this marvelous program. And I am glad to be able to remain in contact with the wonderful members of this 30-day challenge.

    1. Carmen, thanks for posting. Hope you are making a plan right now on what that business will look like! Hope to get to know you better, as well!

  25. Connie, thanks for bringing up the question of the book covers for the series. I’m writing a series now but I haven’t considered the question of the second book cover yet… Thanks for sparing me some future mistakes 😉

  26. Connie, I too agree that the Kindle Series is a great idea.I learned so much valuable information about repurposing content,I believe I can create several series.Thanks for your expert advise on press releases.I will be back to visit!

    1. Thank you for posting, Elder. If you’ve been in D’vorah’s Boot Camps, she suggests re-purposing everything!! Whether you’re building a course, writing a Kindle Series, a Print Book, and many other ways that you can imagine!!

  27. Hi, Connie, I’m also trying to join your Boot Camp, so we’ll be “seeing” more of each other. Thanks for your post, reminding me that I want to repurpose my blogs into little ebooks at some point when days have more than 24 hours (I’m with you all on that one!).

    From the BMC Blog Hop! When I can, if you put up your FB series or author page, I LIKED yours and would appreciate a reciprocation: https://www.facebook.com/TheSpannersSeriesbySallyEmber or a FOLLOW: http://www.sallyember.com Best to you!

    Sally

  28. Hi Connie
    Thanks for reminding me yet again on why to do a kindle book. I had heard the tip a few years ago and actually thought seriously about doing this as I wrote, because I would frequently do book writing in newsletters to my mailing list.
    Like everyone else, I’ve taken ton of notes and need to review. Best to you.

  29. Connie, I loved how you shared that you usually create visuals/a book cover early on in the creation of your Kindle series books. Grounding and focusing that propels the momentum forward, methinks. Lee

  30. What a wonderful post! The Kindle ebooks idea was one I’d never thought about. I’ve always struggled with the thought that I couldn’t possibly say anything that hasn’t already been said, but the Book Marketing Challenge changed my mind about that. Best of luck to you.

  31. “Let’s go to the hop!” (REPEAT 5x)
    You may not be old enough to remember Danny and the Juniors, but in 1958 this was a best-selling single. One of your comments popped this line out of my memory banks, and I have a good memory of 1958. I am so glad I am not missing this Blog Hop. Hope to reactivate this memory in another fifty years.

    1. Hi Edgar…I’m not quite old enough to have gone to a sock hop, but I know what they are and I’ve heard Danny and the Juniors! Glad you are enjoying the blog hop…I think it’s been a GREAT Success!

  32. Connie, I have visited your site several times and feel comfortable coming to it.
    Do you recall which day/session Kristen Eckstein gave her presentation on ebooks or how I can connect with her?
    with good wishes, Mike Orban

    1. Michael…that’s a great compliment that you feel comfortable coming to my site!! Okay…let me see, I believe it was Day 19 and also 23, there is a link to the Kindle 30-Day Challenge. You can find Kristen at http://ultimatebookcoach.com/. Here is the Kindle30Challenge: http://ultimatebookcoach.com/?s=Kindle+30+Challenge.

      She’s awesome! But then…so is D’vorah…just in a different way. I do the writing, Kristen does Book Design and Publishing, and D’vorah does Book Marketing…I laugh…but that’s sort of the makeup of a Traditional Publishing House…you just get to pick and choose who to work with!!

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